作者：董泽成，许意意，曹灿（安徽大学，安徽 合肥 230000）
Ways to Improve the Added Value of Agricultural Products under the Strategy of Rural Revitalization*
—Taking Hickory in Jinzhai County as an Example
Dong Zecheng, Xu Yiyi, Cao Can (Anhui University, Anhui Hefei 230000)
Abstract: Agriculture is an important industry to promote national economic development, and the problem of “high quality and low price” of agricultural products has not been solved for a long time. It is urgent to study the path to enhance the added value of agricultural products. There are many characteristic agricultural products in Jinzhai County, such as hickory. However, due to the low degree of deep processing, the industrial development is slow, and the added value has been at a low level. Under the background of rural revitalization, the research group introduced the current development status of the hickory industry in Jinzhai County, which is characterized by both advantages and disadvantages. Aiming at the problems of insufficient finishing capacity, insufficient innovation breakthrough, weak organization and management, narrow sales channels, backward infrastructure, high product cost, etc., the research group put forward feasible suggestions in the aspects of continuous deep cultivation and deep processing, vertically extending the industrial chain, making full use of the by-products, horizontally expanding the industrial chain, implementing branding strategy, promoting the quality of hickory industry, optimizing the traditional mode with the help of channel empowerment, encouraging technological innovation, and cultivating the quality products. Feasible suggestions have been put forward in terms of high-quality products, with a view to achieving the goal of enhancing the added value of Jinzhai County hickory products, helping the economic development of Jinzhai County, and contributing to the implementation of the strategy of rural revitalization in a small and detailed manner.
Keywords: rural revitalization; hickory; agricultural products; Jinzhai County