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大学生返乡就业影响因素及对策分析

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DOI:10.3969/j.issn.1672-3872.2024.05.034

作  者:徐于欣 (烟台大学经济管理学院,山东 烟台 264000)

 

摘 要:就业是民生之本,就业稳则民心安、社会稳。大学生就业问题不仅关系到大学生本人的职场之路,更关系到家庭的期待和社会的发展。为了让大学生发挥其优势弥补其劣势,提高就业率,进而推动乡村发展,笔者基于SWOT分析法,从个人、社会及政府三个层面分析影响大学生返乡就业的优势、劣势、机会、威胁。研究结果显示,大学生返乡就业的劣势是乡村产业无法提供匹配的就业岗位和大学生就业能力与乡村需求的匹配失调,大学生返乡就业的优势是归属感、文化认同和人际关系。基于此,笔者建议个人、社会及政府三方同时发力,大学生自身提升综合素质、改变传统就业观念,高校与企业加大校企合作建设力度,政府提供创业资金、贷款优惠、税收减免等政策,引导鼓励企业投资乡村产业。

关键词:大学生就业;乡镇企业;乡村发展;SWOT分析;对策研究

 

Analysis of the Factors Affecting College Students’ Returning Home for Employment and Their Countermeasures

Xu Yuxin

(School of Economics and Management, Yantai University, Shandong Yantai 264000)

 

Abstract: Employment is the foundation of people’s livelihood, stable employment is the people’s security, social stability. The employment problem of college students is not only related to the career road of college students themselves, but also related to the family expectations and the development of society. In order to let college students give full play to their advantages to make up for their disadvantages, improve the employment rate, and then promote rural development, the author, based on the SWOT analysis method, analyzes the advantages, disadvantages, opportunities and threats of college students returning to their hometown and employment from the three levels of individual, society and government. The research results show that the disadvantage of college students returning to their hometown for employment is that the rural industry cannot provide matching jobs and the matching imbalance between college students’ employability and rural needs. The advantages of college students returning to their hometown for employment are the sense of belonging, cultural identity and interpersonal relationship. Based on this, the author suggests that individuals, society and the government should make efforts at the same time to improve college students’ comprehensive quality and change the traditional employment concept, universities and enterprises should strengthen the cooperation between universities and enterprises, and the government should provide venture capital, preferential loans, tax relief and other policies to guide and encourage enterprises to invest in rural industries.

Keywords: employment of college students; township enterprises; rural development; SWOT analysis; countermeasure research

 

引文信息:[1]徐于欣.大学生返乡就业影响因素及对策分析[J].南方农机,2024,55(5):127-130. 

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